Deepika Padukone

In March 2023 she made global headlines by wearing a Cartier yellow diamond necklace on the Oscars red carpet and as an award presenter. A single post on her personal Instagram account during the event generated over $1 million in EMV within 24 hours.

Impact: Deepika garnered $5.8 million in MIV for Cartier in the first half of 2023 across various participations.

In May 2023, Cartier launched its first major flagship jewellery collection campaign titled Le Voyage Recommencé with Deepika as the primary face. In May 2024, she starred in another major global campaign for the animal-themed Nature Sauvage collection.

Impact: Deepika garnered $5.8 million in MIV for Cartier in the first half of 2023 across various participations.

In May 2025, she co-hosted the brand’s ultra-exclusive En Équilibre high jewelry showcase alongside Hollywood star Zoë Saldaña in Stockholm, Sweden. Throughout 2023 and 2024, she attended select private, multi-day high jewelry showcases in major European cultural capitals like Florence and Vienna.

In February 2026, she anchored Cartier’s biggest Middle Eastern activation of the quarter. She headlined the grand ‘Journey of Wonders’ Cartier exhibition gala at the Burj Al Arab, in a multi-strand diamond drop necklace.

Impact: Deepika Padukone has driven $2.46M in EMV for Cartier from Autumn 2022 to Spring 2024, according to Lefty.

Deepika served on the jury for the LVMH Prize 2025. The role recognised her as an influential voice in global fashion. As a juror, she helped select the winner of one of the luxury industry’s most prestigious awards for emerging designers. She also presented the prize alongside Delphine Arnault, CEO of Christian Dior Couture and founder of the LVMH Prize.

Deepika attended several Louis Vuitton Fashion Week shows, where she was seated in the front row alongside actress Ana de Armas and Antoine Arnault. At the LVMH Prize ceremony, she was seated next to Marc Jacobs, Stella McCartney and Pharrell Williams. Her repeated presence alongside LVMH’s senior leadership and leading creative figures reflects how Louis Vuitton values her within its global cultural network, rather than as an ambassador focused solely on the Indian market.

For her debut appearance as an Oscar presenter, Deepika wore a custom black velvet Louis Vuitton mermaid gown with opera gloves. She paired it with a yellow diamond Cartier necklace. Her look hit $1 million in EMV within 24 hours.

Deepika ranked among the most popular celebrities to walk the Cannes Film Festival red carpet in 2022. She represented both Cartier and Louis Vuitton at the event. According to Launchmetrics data, Deepika Padukone generated over 25% of Louis Vuitton’s Media Impact Value (MIV) at the 2022 Cannes Film Festival. LV earned $20.2 million in MIV at the event. As a brand ambassador, she drove 7 of the top 10 highest-performing Instagram posts.

Deepika unveiled the official FIFA World Cup trophy case alongside Iker Casillas in Lusail, in Qatar. She wore a custom Louis Vuitton leather jacket capturing the attention of global sports and fashion markets.

The then managing director of Levi’s in India – Sanjeev Mohanty explicitly credited Deepika with driving a consumer pivot towards wide-leg fits. Her brand association propelled Levi’s sales by 58% the following year. Deepika is said to have accelerated Levi’s post covid financial recovery and helped establish India as a top market in Asia. The increased profits funded further expansion of the company’s regional retail network.

Deepika’s contract with Levi’s as a global ambassador started in 2021 and ended in 2025. Alia Bhatt, another popular Indian actress has replaced Deepika as Levi’s global ambassador from India.

Timeline: Began on February 28, 2023.

Impact: Anchored a global campaign targeting high-net-worth South Asian travellers. Her imagery highlights the luxury Qsuite business class and the Orchard terminal at Hamad International Airport.

Timeline: Began on August 3, 2023.

Impact: Appointed as the face of their hair care products. She fronts international styling campaigns for high-end tools like the Dyson Airwrap and Supersonic dryer.

Timeline: Began on December 28, 2023.

Impact: Brought on to co-headline the brand alongside Shah Rukh Khan. Her contract served to bridge the gap between their premium vehicles and younger, design-conscious car buyers during the rollout of the 2024 Hyundai Creta.

Timeline: Began on September 25, 2025.

Impact: Appointed as their highest-profile Global Brand Ambassador. The deal was structured to elevate Nykaa’s domestic premium beauty division while acting as the anchor face for their corporate expansion into the Gulf region.