Sabyasachi is one of India’s most valuable luxury brands. Founded in 1999 by designer Sabyasachi Mukherjee – the maximalist, aspirational Indian brand has grown its portfolio from wedding couture to high-jewellery and accessories. Sabyasachi is now expanding his global footprint with a New York flagship store and a succession of viral international red-carpet moments. Here are the key milestones that shaped his success.
Shahrukh Khan in custom Sabyasachi ensemble for Met 2025.
FREE NEWSLETTER & ACCOUNT
Top luxury news, expert insights, and exclusive luxury market intel
Sabyasachi Mukherjee has evolved from India’s ‘king of bridal-wear’ into a global luxury force. He made global headlines, for his Met Gala ensembles, made for popular Indian celebrities Shah-Rukh Khan and Alia Bhatt. The Indian luxury brand generated immense media impact value and earned top positions among the global luxury powerhouses.
His latest milestones include the launch of a sprawling 5,800 sq. ft. flagship store in New York’s West Village, marking his definitive arrival in the U.S. market.
Since launching his eponymous label in 1999 with a small loan and three employees, Sabyasachi Mukherjee has evolved into India’s premier luxury icon, marking a career defined by extraordinary milestones.
Sabyasachi’s global expansion timeline
2025: Sabyasachi’s ensemble made for Indian super star Shah Rukh Khan was rated the best Men’s look of 2025, by a reputed global media-measurement company. Khan made his Met debut in 2025. Sabyasachi walked the Met gala red carpet for the second time.
2025: Parker Posey, Kathryn Hahn, & Keri Russell wore Sabyasachi jewellery at the Emmy’s.
2025: Opened a boutique in Bengaluru, a metro city in southern India.
2025: Celebrated 25 years of brand Sabyasachi with a special runway show attended by India’s biggest industrialists, UHNI, celebrities and VICs (Very Important Clients).
2024: Sabyasachi Mukherjee designed Indian actress Alia Bhatt’s Met Gala 2024 look. She ranked among the top 5 most influential celebrities at the event.
2024: Sabyasachi became the first Indian designer to walk the Met Red carpet. His brand ranked 12th most visible brand at the Met, just behind Cartier.
2024: Jennifer Lopez wore Sabyasachi jewellery for Toronto International Film Festival.
2023: Launched the largest (25,000 sq. ft) Indian designer flagship store in southern Mumbai’s heritage district for couture and jewellery.
2022: Sabyasachi opened first international flagship store in New York city.
Collaborations with global luxury & marquee labels
Sabyasachi jewellery collection for Bergdorf Goodman NY
2024: Launched Sabyasachi limited-edition lipsticks with Estée Lauder beauty.
2024: Opened a curated concept shop at Bergdorf Goodman, New York and became the first Indian designer with a BG space
2023: Released an eyewear collection with Morgenthal Frederics.
2022: Starbucks India collaborated with Sabyasachi to produce a limited-edition drink-ware collection for the India market in April
2021: In August 2021, Sabyasachi became the first Indian fashion designer to produce a limited edition collection with H&M for its global stores across 50 countries.
2021: Aditya Birla Fashion and Retail Limited (ABFRL) acquired a 51% majority stake in the brand for ₹398 crore (€ 38.5 million) to scale the brand globally.
2021; Sabyasachi Jewellery debuted at Bayt Damas, Dubai marking Sabya’s first formal international jewellery retail presence.
2019: De Beers Forevermark produced a limited-edition jewellery collection with Sabya
2018: L’Oréal Paris collaborated with Sabyasachi for a limited-edition lipstick collection.
2018: Kim Kardashian headlined Vogue India cover in 2018 in a Sabyasachi saree.
2017: Launched jewellery as a core business vertical.
2016: Released a fine-jewellery collection with Forevermark (De Beers).
2016: Launched a major international home collaboration with Pottery Barn for global markets.
Sabyasachi collaboration with Christian Louboutin.
2015 : Officially launched long-term partnership with Christian Louboutin for couture footwear and accessories.
2014: Established the Sabyasachi Art Foundation to support and commission underprivileged local artists.
2013: Oprah Winfrey wore several Sabyasachi ensembles for a magazine cover and shoot.
The cult of ‘Sabyasachi Bride’.
Priyanka Chopra and Nick Jonas in custom Sabyasachi couture for their wedding.
2017-2018: Sabya designed wedding ensembles for several high-profile Indian celebrities. Namely Anushka Sharma & Indian cricketer Virat Kohli, Deepika Padukone & Ranveer Singh, and the much talked about Priyanka Chopra & Nick Jonas wedding. Solidified the global phenomena of the ‘Sabyasachi bride’.
2016: Withdrew from traditional Indian fashion weeks to launch collections directly on Instagram.
2011: Made television debut with the popular reality bridal show Band Baajaa Bride on an Indian TV network – NDTV Good Times, which ran for 10 seasons.
2010: Opened the first Sabyasachi flagship store in Kolkata, followed by other major Indian cities.
2010: Former Miss World and Indian superstar actress Aishwarya Rai debuted at the Cannes Film Festival wearing a Sabyasachi Saree.
2007: Launched his first ever bridal collection – ‘Chand Bibi’, to cater to the massive Indian bridal market.
2006; Debuted at New York Fashion Week and London Fashion Week, and began retailing at Selfridges. Made it to the British Vogue’s Hot List.
2005 : Won India’s National Film Award for Best Costume Design for Sanjay Leela Bhansali’s film ‘Black’.
2004: Became the first Indian designer to present a collection at the Milan Fashion Week.
2002: Debuted in India’s major fashion shows – Lakmé/India Fashion Week
2001: Internship with Georgina von Etzdorf. Did a research assignment at Victoria and Albert Museum and workshops alongside fashion legends like Jean Paul Gaultier and Azzedine Alaia in Paris
2001: Sabyasachi Mukherjee won the Femina British Council’s Most Outstanding Young Designer of India award in 2001.
Sabyasachi Mukherjee is famous in India and among the Indian diaspora globally for Indian bridal-wear, couture and high jewellery. In India, the wedding industry is the most important luxury market. Sabyasachi aced this market segment by creating a world-class aspirational brand, blending Indian traditional craftsmanship with global luxury standards.
How big is Sabyasachi luxury brand in India? +
Valued at about €92.4 million (approx ₹978 crores), Sabyasachi is a leading Indian luxury fashion brand, founded independently by designer Sabyasachi Mukherjee. The brand already has a massive omni-channel retail network in India and is expanding its international presence.
Prathibha reports for Luxury Volt from Bengaluru, a southern metro city with India’s 3rd-largest wealthy population. South India is a major growth market for luxury. Prathibha has 2 decades of experience covering various fields like culture & business for CNN-IBN and Economic Times.
India is cutting import duties on many luxury goods; cars, watches, cosmetics & wines through new trade deals with the EU, UK, UAE, Switzerland and Australia. Lower taxes will boost demand of foreign luxury goods in India, encouraging more global brands to enter and expand in the market.
At key global red carpet events, Alia Bhatt has out-ranked icons like Zendaya and Kendall Jenner, while generating multi-million dollar EMV for brands like Gucci & L’Oréal. Discover how the Indian actress strategically built her influence from a teenage movie star to an ROI magnet from south Asia.
India is significantly reducing import duties on alcoholic beverages and liquor – premium wines, whisky, beer, rum, vodka and tequila – as part of new trade deals with the UK, EU, Australia, New Zealand, Switzerland and Finland. See which major alcobev brands and spirits will benefit the most.
His watches are priced at an average $100,000 and yet attract a long waiting list of buyers. Even Chanel has acquired a stake in his company. He has won every major watch industry award in the world. Meet Maximilian Büsser, the Swiss-Indian watchmaker and founder of the unconventional watch brand MB&F
Reliance Brands Limited (RBL) is the premium and luxury retail powerhouse of the Reliance Industries conglomerate. It is the India partner for global brands such as Balenciaga, Bottega Veneta, Burberry, Giorgio Armani, Tiffany & Co., Valentino, and Versace. It also holds significant stakes in leading Indian designers like Manish Malhotra and Abu Jani Sandeep Khosla.
Alia Bhatt is a leading Indian actress & among top 10 most followed global Indians on Instagram with over 87 million followers in 2026. Alia Bhatt is a Gucci global ambassador. TIME 100 most influential people in the world in 2024.
