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Jewellery & Watches

Exclusive: Bulgari Chairman on growing a foreign luxury brand in India vs China

By Shilpa Dhamija
Updated 17 Aug, 2026 • Published 3 Aug, 2026

Jean-Christoph Babin recognised India’s luxury market potential long before most of his peers. Over the last 25 years, first as the global CEO of Tag Heuer and then Bulgari, he made a series of strategic moves that laid strong foundations for both brands in India — revealing his nuanced understanding of the region. In an exclusive interview with Luxury Volt, Babin, who is now the Bulgari Board Chairman, explains what it takes to grow a foreign luxury brand in India, and why the market is fundamentally different from China.

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