SK-II will sell in India through Nykaa’s online marketplace. The products will also retail offline at Nykaa’s Luxe stores in Mumbai, Delhi, Bengaluru, and Hyderabad. The only other offline store to sell SK2 products in India will be Galeries Lafayette in Mumbai.
SK-II was launched in India by Golden Globe award-winning Japanese actress Anna Sawai, who was recently named its global ambassador.
P&G’s international team and Luxasia will handle distribution for SK2. Luxasia is an omni-channel luxury market distributor specialising in Asia-Pacific region. It is based in Singapore. Luxasia manages the skincare, fragrance and beauty distribution for over 100 brands across 15 markets, including major luxury players like Burberry, Bulgari, and Prada.
SK-II is a premium or prestige skincare brand under Procter & Gamble. P&G acquired it in 1991.
SK2’s entire product range is built around PITERA, a proprietary yeast-derived ingredient focused on skin health, anti-aging, and texture. Its most famous product is the Facial Treatment Essence that claims to improve skin at a cellular level. In India SK-II Facial Treatment Essence is priced approximately between ₹9000 and ₹21,000.
Additionally, SK-II also introduced its Magic Scan in India; an AI-driven diagnostic tool that uses touchless facial recognition to analyze skin.
Who are SK-II Competitors – Major prestige & luxury skincare brands in India?
India’s prestige and luxury skincare market has become very competitive in the last 5 years. Nearly every popular global skincare brand such as La Mer, La Prairie, and Augustinus Bader have already been in India for over a year.
Other prestige and luxury skincare brands that have entered India since 2025 are Obagi Medical. Fenty Skin, Chantecaille and FutureMe.
Obagi Medical is a US-based, premium medical-grade brand that claims to treat aging and pigmentation. Obagi Medical officially launched in India via Nykaa in early 2025. Products are high-end, with prices starting from roughly ₹5,000 for cleansers and exceeding ₹15,000 for specialized serums.
Fenty Skin (along with Fenty Beauty) officially debuted in India in partnership with Reliance Retail’s Tira and Sephora, in August, 2025.
Chantecaille is a US-based premium botanical skincare brand that entered India in July 2025 via Luxasia, with products priced approx. ₹4,000 to ₹30,000+ on Nykaa and Tira.
South Africa’s luxury skincare brand FutureMe with prices ranging between ₹6k–₹65k, launched in India in late 2025.
