IPL: How India built one of the world’s most valuable sports leagues – fr

Cricket is India’s biggest national obsession — and the IPL is where it comes alive. In less than 2 decades, the Indian Premier League (IPL) has become a $20B powerhouse and one of the most coveted sporting properties in the world. Its unprecedented reach, cuts across India’s diversity and economic tiers. IPL’s ascent is a reflection of modern India. It offers a masterclass in the economics of attention — in the world’s most populous country. For global brands trying to understand the real India, there may be no better place to start than the IPL. fr

Cricket is India’s biggest national obsession — and the IPL is where it comes alive. In less than 2 decades, the Indian Premier League (IPL) has become a $20B powerhouse and one of the most coveted sporting properties in the world. Its unprecedented reach, cuts across India’s diversity and economic tiers. IPL’s ascent is a reflection of modern India. It offers a masterclass in the economics of attention — in the world’s most populous country. For global brands trying to understand the real India, there may be no better place to start than the IPL. fr