India

IPL: How India built one of the world’s most valuable sports leagues

By Gaurav Kalra
Updated 16 Aug, 2026 • Published 15 Aug, 2026

Cricket is India’s biggest national obsession — and the IPL is where it comes alive. In less than 2 decades, the Indian Premier League (IPL) has become a $20B powerhouse and one of the most coveted sporting properties in the world. Its unprecedented reach, cuts across India’s diversity and economic tiers. IPL’s ascent is a reflection of modern India. It offers a masterclass in the economics of attention — in the world’s most populous country. For global brands trying to understand the real India, there may be no better place to start than the IPL.

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Luxury Industry Analysis and Intelligence

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Exclusive: Bulgari Chairman on growing a foreign luxury brand in India vs China

Jean-Christoph Babin recognised India’s luxury market potential long before most of his peers. Over the last 25 years, first as the global CEO of Tag Heuer and then Bulgari, he made a series of strategic moves that laid strong foundations for both brands in India — revealing his nuanced understanding of the region. In an exclusive interview with Luxury Volt, Babin, who is now the Bulgari Board Chairman, explains what it takes to grow a foreign luxury brand in India, and why the market is fundamentally different from China.

Premium alcohol market to grow in India as import duties reduce

India is significantly reducing import duties on alcoholic beverages and liquor – premium wines, whisky, beer, rum, vodka and tequila – as part of new trade deals with the UK, EU, Australia, New Zealand, Switzerland and Finland. See which major alcobev brands and spirits will benefit the most.

Sabyasachi: The media strategy of India’s biggest luxury fashion brand

Sabyasachi, India’s most powerful luxury brand is breaking barriers once thought impossible by an Indian label. It’s scaling  internationally, while outranking established names like Tom Ford & Prada in key global industry rankings. Luxury Volt decodes how Sabyasachi’s organic media strategy is fuelling its extraordinary ascent.

Beyond gold: Who rules India’s $85 billion jewellery market?

Valued at $85 billion (₹7.31 lakh crore), India’s domestic gems and jewellery market is the lifeline of its luxury market. Luxury Volt reveals how this vast industry has transformed from an unorganised trade into one of India’s most lucrative consumer markets, and why global jewellery giants still struggle to break in.

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