Market Intel

IPL: How India built one of the world’s most valuable sports leagues

By Gaurav Kalra
Updated 16 Aug, 2026 • Published 15 Aug, 2026

Cricket is India’s biggest national obsession — and the IPL is where it comes alive. In less than 2 decades, the Indian Premier League (IPL) has become a $20B powerhouse and one of the most coveted sporting properties in the world. Its unprecedented reach, cuts across India’s diversity and economic tiers. IPL’s ascent is a reflection of modern India. It offers a masterclass in the economics of attention — in the world’s most populous country. For global brands trying to understand the real India, there may be no better place to start than the IPL.

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Luxury Industry Analysis and Intelligence

Jean-Christoph Babin -Bulgari-Chairman-LVMH-Carousel-640x480

Exclusive: Bulgari Chairman on growing a foreign luxury brand in India vs China

Jean-Christoph Babin recognised India’s luxury market potential long before most of his peers. Over the last 25 years, first as the global CEO of Tag Heuer and then Bulgari, he made a series of strategic moves that laid strong foundations for both brands in India — revealing his nuanced understanding of the region. In an exclusive interview with Luxury Volt, Babin, who is now the Bulgari Board Chairman, explains what it takes to grow a foreign luxury brand in India, and why the market is fundamentally different from China.

Delhi-NCR, India's national capital region is world's fastest growing ultra-wealthy city

Delhi to be world’s fastest growing UHNW city till 2030

Delhi has become home to the world’s fastest growing ultra-wealthy population, outpacing even China’s booming cities like Wuhan and Guangzhou. UHNW (ultra-high-net-wealth) individuals are those with wealth exceeding $30 million. Overall, India has the world’s 10th largest UHNW population. Find out what’s making Delhi a hotspot for the wealthy.

Premium alcohol market to grow in India as import duties reduce

India is significantly reducing import duties on alcoholic beverages and liquor – premium wines, whisky, beer, rum, vodka and tequila – as part of new trade deals with the UK, EU, Australia, New Zealand, Switzerland and Finland. See which major alcobev brands and spirits will benefit the most.

Sabyasachi: The media strategy of India’s biggest luxury fashion brand

Sabyasachi, India’s most powerful luxury brand is breaking barriers once thought impossible by an Indian label. It’s scaling  internationally, while outranking established names like Tom Ford & Prada in key global industry rankings. Luxury Volt decodes how Sabyasachi’s organic media strategy is fuelling its extraordinary ascent.

Milestones: How Sabyasachi built India’s biggest luxury fashion brand

Sabyasachi is one of India’s most valuable luxury brands. Founded in 1999 by designer Sabyasachi Mukherjee – the maximalist, aspirational Indian brand has grown its portfolio from wedding couture to high-jewellery and accessories. Sabyasachi is now expanding his global footprint with a New York flagship store and a succession of viral international red-carpet moments. Here are the key milestones that shaped his success.

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