Jean-Christoph Babin recognised India’s luxury market potential long before most of his peers. Over the last 25 years, first as the global CEO of Tag Heuer and then Bulgari, he made a series of strategic moves that laid strong foundations for both brands in India — revealing his nuanced understanding of the region. In an…

Sabyasachi, India’s most powerful luxury brand is breaking barriers once thought impossible by an Indian label. It’s scaling  internationally, while outranking established names like Tom Ford & Prada in key global industry rankings. Luxury Volt decodes how Sabyasachi’s organic media strategy is fuelling its extraordinary ascent.

Sabyasachi is one of India’s most valuable luxury brands. Founded in 1999 by designer Sabyasachi Mukherjee – the maximalist, aspirational Indian brand has grown its portfolio from wedding couture to high-jewellery and accessories. Sabyasachi is now expanding his global footprint with a New York flagship store and a succession of viral international red-carpet moments. Here…

Valued at $85 billion (₹7.31 lakh crore), India’s domestic gems and jewellery market is the lifeline of its luxury market. Luxury Volt reveals how this vast industry has transformed from an unorganised trade into one of India’s most lucrative consumer markets, and why global jewellery giants still struggle to break in.

At key global red carpet events, Alia Bhatt has out-ranked icons like Zendaya and Kendall Jenner, while generating multi-million dollar EMV for brands like Gucci & L’Oréal. Discover how the Indian actress strategically built her influence from a teenage movie star to an ROI magnet from south Asia.

An increasing number of international luxury brands are signing Indian celebrities as global ambassadors as they recognise the rising spending power of India’s growing affluent classes and the massive global Indian diaspora. Legacy houses like Gucci, Louis Vuitton, Bentley, Bvlgari and Cartier have appointed stars such as Alia Bhatt, Deepika Padukone and Priyanka Chopra Jonas, to…

India is cutting import duties on many luxury goods; cars, watches, cosmetics & wines through new trade deals with the EU, UK, UAE, Switzerland and Australia. Lower taxes will boost demand of foreign luxury goods in India, encouraging more global brands to enter and expand in the market.