Prathibha reports for Luxury Volt from Bengaluru, a southern metro city with India’s 3rd-largest wealthy population. South India is a major growth market for luxury. Prathibha has 2 decades of experience covering various fields like culture & business for CNN-IBN and Economic Times.
She has extensively covered cinema, heritage, politics, trade policies, luxury market, culture & consumer trends from southern India.
Prathibha has worked in senior leadership and editorial roles in respected Indian news organisations such as CNN-IBN, The Economic Times, Firstpost, The Times of India, The Hindu and The Wire, to name a few. Prathibha has also interviewed world renowned Indian celebrities and CXOs. She is an alumnus of one of India’s most respected journalism schools – Asian College of Journalism.
South-India is an important regional market for domestic and international luxury brands. It comprises states – Kerala, Karnataka, Telangana, Andhra Pradesh and Tamil Nadu. Three of the top 5 cities with India’s wealthiest population are in South India – Bengaluru, Hyderabad and Chennai. Globally, some of the most accomplished & wealthy Indian diaspora come from Southern India, such as – Satya Nadella (Microsoft CEO), Sundar Pichai (Google CEO), Neal Mohan (Youtube CEO) and Shantanu Narayen (Adobe CEO).
