Jewellery & Watches

Can Red Carpet Events Drive Sales for Jewellery Brands?

By Shilpa Dhamija
Published 29 Jun, 2024

For more than 25 years, Chopard has maintained a long-standing partnership with the Cannes International Film Festival, continually raising the bar on its brand engagement efforts with increasing investments.

For more than 25 years, Chopard has maintained a long-standing partnership with the Cannes International Film Festival, continually raising the bar on its brand engagement efforts with increasing investments. While the Swiss luxury jeweller consistently outfits prominent attendees in its exquisite pieces, in recent years, it has also capitalised on the festival’s 10-day red carpet spectacle as a prime opportunity to debut both its latest jewellery collections and couture innovations.

 

Shilpa Dhamija

Shilpa is a world renowned journalist and an expert in decoding India and Asia’s luxury markets for global readers. Her original, in-depth reports and analysis are frequently featured in prestigious international titles across the UK, China, Hong Kong, Switzerland, and Oman.

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