India Luxury Market
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Fusing a high rebound EVA forefoot, BOOST heel and Point of Deflection bridge, adidas Originals’ new P.O.D. System combines three individual innovations from the past to create the future standard in footwear. The purposeful design created distinct segments of the sole of the sneaker which provided targeted cushioning for the wearer tailored to each area’s specific requirements. The result is a sneaker that provides comfort to perform.
Inspired by adidas Torsion System technology, the Point of Deflection Bridge brings stability and flex to the podular sole and allows for the natural torsion of the foot. Built with the intent to enhance natural motion, adidas BOOST technology is focused on the heel unit, redirecting emphasis to the most important area of the foot for optimal stride.
The shoe’s sole unit was inspired by the mid ‘90s ‘Point of Deflection System’ technology– a unique three-dimensional cushioning system developed to provide shock absorption and stability in the outsole at the point of impact. This cushioning system has been reimagined for a new era with a flexible midsole bridge and a BOOST heel to create a shoe purpose-built for comfort and motion.
Shilpa is a world renowned journalist and an expert in decoding India and Asia’s luxury markets for global readers. Her original, in-depth reports and analysis are frequently featured in prestigious international titles across the UK, China, Hong Kong, Switzerland, and Oman.
India is cutting import duties on many luxury goods; cars, watches, cosmetics & wines through new trade deals with the EU, UK, UAE, Switzerland and Australia. Lower taxes will boost demand of foreign luxury goods in India, encouraging more global brands to enter and expand in the market.
At key global red carpet events, Alia Bhatt has out-ranked icons like Zendaya and Kendall Jenner, while generating multi-million dollar EMV for brands like Gucci & L’Oréal. Discover how the Indian actress strategically built her influence from a teenage movie star to an ROI magnet from south Asia.
India is significantly reducing import duties on alcoholic beverages and liquor – premium wines, whisky, beer, rum, vodka and tequila – as part of new trade deals with the UK, EU, Australia, New Zealand, Switzerland and Finland. See which major alcobev brands and spirits will benefit the most.
His watches are priced at an average $100,000 and yet attract a long waiting list of buyers. Even Chanel has acquired a stake in his company. He has won every major watch industry award in the world. Meet Maximilian Büsser, the Swiss-Indian watchmaker and founder of the unconventional watch brand MB&F
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