India Luxury Market
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It is not every day one gets to wear the same watch as the referees of the FIFA 2018 world cup, to pair with a top country adidas jersey while relishing the ultimate football fare.
The 2018 FIFA world cup will be the first ever to use Video Assistant Referees technology. Several international sports like Cricket and Tennis have already been using similar technology to help referees make right decisions. Hublot’s FIFA smartwatch will play an important role in this task during the world cup matches. One of its functions will be to indicate goal line technology, which will assist referees to ascertain trajectories of the adidas ball and decide if the ball truly and correctly crossed the goal line. All referees during the FIFA world cup in Russia will be wearing the official FIFA Hublot smartwatch .
Out of the 2018 pieces of the smartwatch produced by Hublot, a very small fraction of this limited number will be available for football lovers to buy, across the world. We have got one, exclusively, for hands on impressions with perfectly designed adidas gear to compliment.
We caught a pair of the very enviable X series blue adidas football shoes that the sports brand just dropped in stores, in India. On feet, feels like the pair is custom built to take the shape of perfection. It has 3D moulded heal for better grip leading to reduced pressure of landing from a tall jump. There are no laces in it, which otherwise can be such a hassle on a tense football field! A low-cut collar, moulded heel and skin-tight fit, lock your foot in and need no laces. The outer beauty is a result of technically stitched grid of fine yarns. Sensations of aero dynamism!
Speed seems to be the flavor of FIFA world cup 2018, Hublot too has worked on building the watch to work at good speeds and eliminate delay in decision-making. The smart-watch is powered by Intel with a nearly half GB RAM processing at speeds of 1.6 Ghz. Hublot has also customized the Android Wear OS to suit the needs of World cup referees and fans! One can change the watch face to flag of preferred country, count referee’s extra time and be informed just when a match is about to begin or when a goal is achieved. To complete the look of the watch, a matching strap of preferred country can be purchased separately. The outer shell is a signature Big Bang with 6 screws. Its built is sturdy as that of a keeper. Titanium bezel and AMOLED screen. One roll around the wrist and you will affirm it is worth every bit of the price it commands. It is compatible with Android and iOS.
But what is the most important speedster of the tournament, truly? It IS the official FIFA football by adidas. The official FIFA world cup football by adidas is more advanced than ever! The ball that will be used at the world cup will house microchip technology allowing the speed and trajectory of the ball to be tracked and analysed. This is the first time such technology will be used inside the football. To be true, both the inside and the outside of the football are technically advanced. The exterior is bonded thermally for a more predictable trajectory, better touch and less water absorption.
The 2018 official world cup football is inspired from the Telstra football of 1970 when celebrated players like Pelé, Gerd Müller played for the coveted trophy. Its pixelated design mimics the look of a spinning adidas Telstar.
Shilpa is a world renowned journalist and an expert in decoding India and Asia’s luxury markets for global readers. Her original, in-depth reports and analysis are frequently featured in prestigious international titles across the UK, China, Hong Kong, Switzerland, and Oman.
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