Jewellery & Watches

India’s Jewellery Market gets a New Big Player

By Shilpa Dhamija
Published 30 Sep, 2024

With the introduction of Indriya earlier this summer, Aditya Birla Group—one of the biggest corporations in India with a $100 billion market capitalization—entered the nation’s developing jewellery market.

With the introduction of Indriya earlier this summer, Aditya Birla Group—one of the biggest corporations in India with a $100 billion market capitalization—entered the nation’s developing jewellery market. The Mumbai-based group plans to contribute Rs 5,000 crores to the project.

“In the past 5 years, the share of branded jewellers has increased from 20% to 40%, whereas it took several decades to reach the initial 20%. A group like ours can add value when the industry is healthy, growth-oriented and runs with great business practices, which is why now is the right time for us to enter the Indian jewellery market”, he says

Shilpa Dhamija

Shilpa is a world renowned journalist and an expert in decoding India and Asia’s luxury markets for global readers. Her original, in-depth reports and analysis are frequently featured in prestigious international titles across the UK, China, Hong Kong, Switzerland, and Oman.

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