India Luxury Market
News, analysis & exclusive insights
Rolls Royce does not usually reveal the name of its clients that order for custom made cars. I’m guessin, this one will see Jay-Z and Beyonce rollin in it! If it ain’t them, whoever it is that has ordered for this bespoke Rolls Royce in copper brown has sharp taste in music and cars. Rolls-Royce Wraith with Bespoke Audio is called Rolls Royce ‘Inspired by Music’. Subtle.
Look at the interiors, I’d rather call it Rolls Royce ‘Inspired by Rock’ !
On opening the car’s coach-doors attention is drawn to re-imagined speaker grilles, here presented in copper theme. The Rolls Royce Copper’s speakers are engraved with the words ‘Bespoke Audio’. The door panniers and floor mats have been crafted from finely-woven leather to add an additional depth of tactility to the car’s interior cabin. Copper-coloured door inserts, which start at the front of the cabin before tapering at the rear, have been included in the design to emphasise Rolls Royce Wraith’s characteristic internal curves. Slurp..
The Bespoke Audio system of the Rolls Royce in Copper brown, was created from scratch. It was made by a team of the world’s very best automotive audio engineers. The two-year development process saw the team work closely with Rolls-Royce interior designers. This was to ensure the system was perfectly tuned to the interior of the cabin. Indeed, this pursuit of aural perfection was deemed so important the interior designers had to consult with the Chief Audio Engineer before making any changes!
The extraordinary clarity of sound and dynamic range is delivered via a 1300W, 18 channel system comprising two highly powerful bass speakers, seven tweeters and seven mid range speakers. Two ‘exciter’ speakers hand-fitted in the car’s headlining play a vital role in bringing the sound to the listener at ear-level; ensuring the output perfectly imitates the way music is experienced in a live setting. Microphones constantly monitor ambient and exterior noises and will adjust volume and tone settings automatically to ensure no external agent detracts from the user’s listening pleasure.
How can I not compliment the exterior work on the Rolls Royce Wraith in Copper brown? A Lyrical Copper exterior paint finish, presented with a blend of brushed and polished textures elegantly hints at the use of copper in only the very best audio systems. The soft glitter on the paint adds a magical night feel to the luxury car.
Shilpa is a world renowned journalist and an expert in decoding India and Asia’s luxury markets for global readers. Her original, in-depth reports and analysis are frequently featured in prestigious international titles across the UK, China, Hong Kong, Switzerland, and Oman.
India is cutting import duties on many luxury goods; cars, watches, cosmetics & wines through new trade deals with the EU, UK, UAE, Switzerland and Australia. Lower taxes will boost demand of foreign luxury goods in India, encouraging more global brands to enter and expand in the market.
At key global red carpet events, Alia Bhatt has out-ranked icons like Zendaya and Kendall Jenner, while generating multi-million dollar EMV for brands like Gucci & L’Oréal. Discover how the Indian actress strategically built her influence from a teenage movie star to an ROI magnet from south Asia.
India is significantly reducing import duties on alcoholic beverages and liquor – premium wines, whisky, beer, rum, vodka and tequila – as part of new trade deals with the UK, EU, Australia, New Zealand, Switzerland and Finland. See which major alcobev brands and spirits will benefit the most.
His watches are priced at an average $100,000 and yet attract a long waiting list of buyers. Even Chanel has acquired a stake in his company. He has won every major watch industry award in the world. Meet Maximilian Büsser, the Swiss-Indian watchmaker and founder of the unconventional watch brand MB&F
News, market intelligence & expert insights
