Cricket is India’s biggest national obsession — and the IPL is where it comes alive. In less than 2 decades, the Indian Premier League (IPL) has become a $20B powerhouse and one of the most coveted sporting properties in the world. Its unprecedented reach, cuts across India’s diversity and economic tiers. IPL’s ascent is a…

Jean-Christoph Babin recognised India’s luxury market potential long before most of his peers. Over the last 25 years, first as the global CEO of Tag Heuer and then Bulgari, he made a series of strategic moves that laid strong foundations for both brands in India — revealing his nuanced understanding of the region. In an…

Premium athleisure brand Lululemon is entering India this autumn in partnership with omnichannel retailer Tata Cliq. The Canadian brand will launch its first physical store in New Delhi, and sell nationwide with Tata Cliq e-commerce store. Why are premium athleisure brands betting on India now?

Delhi has become home to the world’s fastest growing ultra-wealthy population, outpacing even China’s booming cities like Wuhan and Guangzhou. UHNW (ultra-high-net-wealth) individuals are those with wealth exceeding $30 million. Overall, India has the world’s 10th largest UHNW population. Find out what’s making Delhi a hotspot for the wealthy.

Valued at $85 billion (₹7.31 lakh crore), India’s domestic gems and jewellery market is the lifeline of its luxury market. Luxury Volt reveals how this vast industry has transformed from an unorganised trade into one of India’s most lucrative consumer markets, and why global jewellery giants still struggle to break in.

An increasing number of international luxury brands are signing Indian celebrities as global ambassadors as they recognise the rising spending power of India’s growing affluent classes and the massive global Indian diaspora. Legacy houses like Gucci, Louis Vuitton, Bentley, Bvlgari and Cartier have appointed stars such as Alia Bhatt, Deepika Padukone and Priyanka Chopra Jonas, to…