Cricket is India’s biggest national obsession — and the IPL is where it comes alive. In less than 2 decades, the Indian Premier League (IPL) has become a $20B powerhouse and one of the most coveted sporting properties in the world. Its unprecedented reach, cuts across India’s diversity and economic tiers. IPL’s ascent is a…

Premium athleisure brand Lululemon is entering India this autumn in partnership with omnichannel retailer Tata Cliq. The Canadian brand will launch its first physical store in New Delhi, and sell nationwide with Tata Cliq e-commerce store. Why are premium athleisure brands betting on India now?